Where Marketing Meets Metrics

Welcome to The Connected Cause.

It’s a place where we share information about how nonprofits are using converging technologies to connect with their supporters and deliver on their mission.

At the heart of our discussions here is a simple but powerful idea: As technology and the way we communicate evolve, Constituent Relationship Management (CRM) systems and online marketing are quickly converging. The not-so-distant future for nonprofits is about connecting social media and other online marketing channels with your CRM system to gain insights and use that information in a variety of ways, including:

  • making better-informed decisions
  • driving more support
  • providing better services
  • more effectively delivering on your mission

Consider this: Our hyper-connected digital world gives nonprofits the chance to reach more passionate people, faster, through sophisticated online marketing strategies. As new social media “listening” tools and the concept of Social CRM emerge, nonprofits have more power than ever before to communicate with their constituents and respond to their needs. But, how do you leverage this digital world in a practical way to inspire your supporters to support your cause?

The Connected Cause brings together the “left brain” — focused on creativity and inspiration for connecting with constituents in the digital world, with the “right brain” — focused on using data and measurable results, to help nonprofits benefit from a comprehensive approach to the future of CRM.


The Connected Cause is a place for experts in the nonprofit online space to share perspective, offer guidance and promote best practices for using today’s technology effectively. Our goal is to provide a comprehensive source of collaborative thought leadership for the nonprofit industry.

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