Update: Quick Review of Luminate CRM

Review Nonprofit Salesforce Applications: Luminate CRM

Heller Consulting recently updated their report on the top 5 donor management applications for Salesforce with updates focusing on Blackbaud’s Luminate CRM.

Luminate CRM was spun off in 2010-2011 as a separate product and descendant of the original Common Ground product offered by Convio, which was acquired by Blackbaud in mid-2012. Blackbaud has focused its Luminate CRM development efforts on strengthening the integration with Luminate Online while has also designing Luminate Analytics to be a powerful segmentation and reporting tool for the Luminate suite. This is a large App that interacts heavily with many Salesforce.com standard objects, meaning that Luminate CRM customers, and all Salesforce customers in general, should carefully design and test additional non-fundraising uses of Salesforce.com.

Luminate CRM may be a good option for organizations with the following characteristics:

  • Orgs that are already using the Luminate Online or are moving to Luminate Online
  • Orgs with large team fundraising events (walks, rides, etc.)
  • Large orgs with mature business processes that are ready to adopt Luminate CRM’s best practices

Behind every name in your database, there is a story, a relationship, and a clear way to engage your supporters. Luminate is a complete cloud-based constituent engagement solution. Luminate combines the industry’s most successful online fundraising suite with the world’s most powerful CRM platform, leading analytics technologies, and expertise to meet the complex needs of enterprise nonprofits.

Comprehensive software and services to grow constituent engagement:

  • 360° Constituent View
  • CRM Serving the Whole Organization
  • New Insights from Your Data
  • Unified Constituent Experience
  • Integrated Cross-Channel Messaging
  • Easy Content Creation and Management Tools

For more information on Salesforce Applications for nonprofits, download Heller Consulting’s top 5 donor management apps report where you’ll discover what makes each app unique, things to consider before adopting each product and what types of organizations are the best fit for each app.

Download the Donor Apps Report Now!
Download the report now to review these Salesforce Applications for nonprofits.


The Connected Cause is a place for experts in the nonprofit online space to share perspective, offer guidance and promote best practices for using today’s technology effectively. Our goal is to provide a comprehensive source of collaborative thought leadership for the nonprofit industry.

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