Taking Engagement Seriously – Developing an Engagement Journey
Nonprofits are continuously presented with opportunities to engage with constituents – partners, volunteers, advocates, donors, the beneficiaries of the mission and more. While some organizations rise to the challenge and provide a rich engagement experience to those seeking to connect, other times organizations miss an opportunity to meet constituents with the right type of engagement at the right time. Those missed opportunities can translate to loss of connection, loss of dollars, loss of goodwill and loss of motivation to do more with the organization. To help nonprofits understand the impact this can have, Heller has created the paper Taking Engagement Seriously to explain how to develop an Engagement Strategy, and clarify how it can influence how your organization approaches all of your constituent engagement efforts. We covered the first step in planning an engagement strategy in our blog post on the CRM System. Step two focuses on developing an engagement strategy.
An engagement strategy is an outline or “journey map” that guides your organization to truly serving your constituents’ needs while you strive to meet your organizational goals. This can be challenging for organizations at any stage in their development. Organizations in a growth phase struggle to make the increased investments in sophisticated technology, while established organizations can struggle with creating a personal and relevant experience.
While we know we need to treat and engage with our supporters better – never before has that need become such an urgent mandate. The commercial sector is investing in technologies and strategies that have heightened consumers’ expectations for relevant, personal and important information whenever they want it. Taking Engagement Seriously goes into detail on the following topics to help you create an effective engagement strategy.
- Obtaining the “360-degree-view” of the constituent
- Strategy and content before technology
- Choosing which channels work best for your constituents
- And more!
For more information on developing an engagement strategy to align your organization and advance your nonprofit’s mission, head to the Heller Consulting website to download the free paper, Taking Engagement Seriously.Jump to Taking Engagement Seriously!