Quick Review of Nonprofit Applications for Salesforce: Affinaquest

Affinaquest Salesforce App Review

We’ve recently been reviewing nonprofit applications that are built to be used with Salesforce, and today we have another one for you: Affinaquest. This application was built by fundraising professionals who have decades of fundraising software experience and an understanding that the nonprofit community has specialized requirements. Fundraisers will appreciate little touches throughout the system that make it clear that Affinaquest knows its audience. Affinaquest’s philosophy can be described as focusing on its core competency — powerful fundraising software — and allowing customers to add on other Apps that are specialties in their own areas.

Affinaquest was built to focus on the four foundational areas of Donor Management: Campaign Management, Prospect Tracking, Constituent Data, and Gift Processing. Their functionality includes constituent demographics, gift and pledge processing, security, reporting and more. This application may not be ideal for nonprofits who just want to get data into Salesforce.com quickly as it has been designed to be used in a specific way, which matches up well with best practices in the nonprofit sector.

This powerful and versatile tool uses the Salesforce.com platform to manage the information nonprofits need for effective fundraising. The Affinaquest online forums are a great resource for those looking for help as they are moderated by Affinaquest staff, but also include crowdsourced questions and answers from your nonprofit peers who use the software.

Affinaquest may be a good option for organizations with the following characteristics:

  • Expectations for an application with well-thought-out classic
    fundraising business processes
  • Considering extending the Salesforce.com platform beyond
    fundraising
  • Use major giving and planned giving as primary fundraising strategies

For more information on Affinaquest as well the other applications that made Heller Consulting’s top 5 donor management apps for nonprofits, download our report now:

Download the Donor Apps Report Now!

In this report you’ll discover what makes each app unique, things to consider before adopting each product and what types of organizations are the best fit for each app. Download the report now to review these Salesforce Applications for nonprofits.

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The Connected Cause is a place for experts in the nonprofit online space to share perspective, offer guidance and promote best practices for using today’s technology effectively. Our goal is to provide a comprehensive source of collaborative thought leadership for the nonprofit industry.

One comment

  1. Susan Kenna Wright

    I recently saw a great demonstration of Affinaquest and I particularly liked the ability to connect Accounts to Campaigns. Brilliant!

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