Nonprofit CRM + Social Media: A Match Made in Heaven (or at Least the Cloud)

7 Things to Think About Before You Implement a Fundraising System
Does knowing what your supporters are saying about your organization, and knowing when to communicate with your supporter community, seem like a daunting task — a confusing web of choices, sites and strategies?  Well, it’s clear that Cloud-based CRM systems will soon make this vital part of your marketing strategy a whole lot easier. As technology and the way we communicate evolve, CRM systems and social media are quickly converging. And, Cloud-based software options for CRM and social media are now allowing nonprofits to manage constituent communications more efficiently than ever.

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Why NOW is the right time for nonprofits to put CRM back on their radar

 

Constituent Relationship Management (CRM) is a hot topic in the nonprofit sector, and with good reason: When implemented correctly, it can help a nonprofit address a serious problem — disparate data scattered across multiple systems requiring tremendous staff effort to rein it all in. It also can support a nonprofit’s most important initiatives — engaging constituents more effectively to support and spread its mission.

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Nonprofit CRM – What’s it to ya?

 

 

       

 

 

In our just-released study on trends in nonprofit Constituent Relationship Management (CRM), the most challenging of the nine questions we asked nonprofits was undoubtedly, “What is your organization’s definition of CRM?”  It’s a challenging question for a few reasons:

  1. It’s a big topic that can cover a lot of territory
  2. It’s a relatively new topic in the nonprofit sector, and we’re all finding our way in it
  3. It’s specific to each organization. As each organization culls through the possibilities, ideally they’ll land on what’s important to them.
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Report Now Available: Top Nonprofits’ Insights on CRM

It’s here – hot off the presses! We’ve released the findings of our recent study about how nonprofits are approaching Constituent Relationship Management (CRM).

Over the past several months, we interviewed executives from 30 nonprofit organizations to uncover their thoughts on their strategic, operational and technical goals, activities, and challenges within the context of CRM.  And now, we’re sharing our report of participants’ insights based on our discussions with them.

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How the “People Problem” Complicates Nonprofit Software Implementation

Over the last 16 years, I’ve kicked off most projects with my clients saying this: “80% of this software project is not technical”. Why? Because, when it comes to implementing new software or cleaning up and streamlining what you’ve already got, most of the “gotchas” are not with the technology. That’s not because software is perfect. It isn’t. But, it is consistent. It does what it does, and doesn’t do what it doesn’t do. It’s pretty cut-and-dried. People, however…

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Nonprofit Social Media Interaction Tracked Through Your CRM Is Coming

At the Connected Cause, we’re always interested in emerging and evolving practices around connecting communication channels with CRM systems.  We’re particularly intrigued about connecting social media interaction – we see evidence that it’s the future for nonprofits and for-profits alike.  So, when we heard recent news that corporate CRM giants Salesforce and Oracle have made major acquisitions to close the loop between online customer communications and CRM, we took notice.

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