There is a very distinct tone to the part of a conversation where we ask clients about their email solution. The conversation is typically going along at a nice clip, sprinkled with exciting visions of all the ways a CRM implementation can improve their organization, then as soon as we ask, “So, what are you using for a mass email solution? Does it work for you?” the conversation starts to skid.
Almost no one loves their Email Service Provider (ESP). They all have tradeoffs – free but ugly templates, user-friendly but poor CRM integration, etc. However, we have found that asking several smart questions before you choose or change ESP can go a long way toward future satisfaction.Read More
Over the holidays we spent some time catching up on articles from our friends, partners, and influencers and one caught our eye that we wanted to share with you. As we head into the new year we will be focusing on using data and analytics to help inform decisions your nonprofit makes to increase fundraising. We came across an article written by Sally Boucher, the Director of Research at WealthEngine, about ways you can boost your nonprofit’s relevancy and increase your fundraising based on using your organization’s analytics and we had to share them with you.
Technology is always advancing. Sometimes we can keep pace, often it races ahead of us. Constituents and donors are increasingly savvy and have higher expectations of the organizations they choose to support. Mobile devices provide access to unlimited information 24/7. Your organization’s Content Management System (CMS) is likely your front door for a potential supporter.
Every bit and byte of your online ecosystem needs to be mobile friendly, user friendly, fast, relevant, and geared toward conversion. And ideally the data you collect ties right back into your Constituent Relationship Management (CRM) system – allowing you to provide the kind of customized constituent experience that creates long-term loyalty and value for your organization.
More than ever before, this kind of experience is possible for organizations of all sizes and missions. Modern nonprofit leaders understand that their website is not an afterthought – it can be used as a powerful tool to meet strategic business goals.Read More
Digital technology enables us to venture into a dialogue with donors and potential donors along loads of new interesting channels, but it does not allow us to abandon the old school fundraising methods or mediums – quite the contrary. Our digital fundraising must be firmly integrated to work. Digital media has changed and is continuing to change the way the world works, and we charities are going to have to follow suit. The tips below come to us from Maia Kahlke-Mikkelsen who originally posted this piece on 101fundraising.com.Read More
Putting the constituent at the center of your organization may be a goal for your nonprofit in 2014, as you understand that building a deeper relationship with your supporters is key, but where do you start? We’ve covered how to define goals and develop a plan, but just as important as those steps are getting buy-in from your board and executives. Without the support internally, it will be incredibly difficult to move forward externally with your constituents.Read More
Content Marketing has been increasingly at the top of mind for many marketing professionals, but how do you generate so much content? It isn’t easy, I’ll tell you that much! Luckily for nonprofit organizations out there, your donors, volunteers and supporters can all help you with this problem. How do you get this content from them? Fernando Labastida, a content strategist with Kimbia, has outlined some ideas on NTEN.org to help you get user generated content from your supporters.
Nonprofits must think about differentiating their content from the mass of generic content being generated. Writing one more blog post about how your cause is helping in so many wonderful ways is not going to cut it – well at least not like it did three years ago. Nonprofits have a great story to tell, but how can you stand out in a crowded field of generic content marketing? By tapping into that wellspring of stories each one of your supporters and beneficiaries have.
Though we all want to tap into the raw, emotional stories that can drive a fundraising campaign, help recruit volunteers and tell your unique story, you have to be well organized about how you generate and use content directly from your beneficiaries and supporters.
Fernando has identified three steps to help you ease your constituents into an escalating cascade of user-generated content. These steps are outlined below:Read More