Listeners Like You – What We Can Learn From Pledge Drives

What We Can Learn From Pledge Drives

If you’re like me and like to listen to NPR while driving, you probably noticed in the last month that your regularly scheduled programming was frequently interrupted by appeals for donations. That’s because it was NPR’s Spring Pledge Drive, the semi-annual period of extended fundraising activities designed to increase contributions.

What happened when you heard those station employees begging for money? Did you call and make a pledge, continue listening and consider pledging later, or did you change the station and listen to music. There’s no judgement; I, myself, chose option three. Pledge drives have been controversial for most of their existence. While pledge drives are an effective method of raising money for stations, they often annoy listeners, who find the regular interruption of what is ordinarily commercial-free content to be a nuisance.

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7 Reasons Salesforce1 is Better than Air Force One

Salesforce1_World_Tour
Salesforce1 is landing in Washington, DC. I’ve had a blast telling people this over the last few weeks and hearing “The President’s plane always lands in Washington, DC.” I love it because then I get to explain this isn’t Air Force One, this is the Salesforce1 World Tour that is coming to DC, and in some ways it’s a lot better. Here’s 7 important reasons why:

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How to Become a Certified Salesforce Administrator

certified salesforce administrator
Taking the time to become a Certified Salesforce Administrator can be well worth the effort, but how do you do it? What does it take? Does Salesforce.com log your hours “in app”? Do you have to go to a special summer camp for a few weeks? Not exactly. Marcelo Keppy from Heller Consulting was recently certified as a Salesforce Administrator so I asked him about the process, and what it means for him.

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Write Me, Call Me, Text Me: Use Your Nonprofit Marketing Channels to Connect With Each Generation

Nonprofit Marketing to Generations
It’s a common nonprofit marketing and communication challenge – how do I make sure that my content is resonating with my audience? All verticals, all sizes, all levels of sophistication – we all struggle with the big three:

  • Best Use of Modern Communication Channels
  • Supporter Conversion
  • Effective Testing

In our recent Integrated Marketing Advisory Board’s (IMAB) Virtual Conference session, Mark Rovner, Kerrie Goughnour & I teamed up to review the latest data on generational giving. We also walked through a compelling case study focused on millennials and presented some gen-specific tactics you may want to use at your organization. You can view a recording of the whole shebang here.

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10 Things to Consider When Selecting an Online Petition Tool

10 Things to Consider When Selecting an Online Petition Tool

As we’ve discussed, online petitions can be a great way to build support for an issue while also expanding your email list, even if you aren’t an advocacy organization. If you have decided to use a petition to gain support for your organization, now it’s time to select which service you work with, but how do you know if you are considering the right services? Tim Forbes of PICnet has outlined some areas you’ll want to consider and what questions you’ll need to ask when considering an online petition tool.

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Open Source Content Management System Installations

Selecting the right CMS solution for your nonprofit organization - WordPress

When considering content management systems, a player you may want to consider is an open source content management system (CMS). Open source distributions are a hybrid between buying a proprietary CMS and using a full-on open source product that needs to be configured from the ground up.

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