Nonprofit Improves the Effectiveness of Their Major Gifts Program

Second Harvest Food Bank Improves the Effectiveness of their major gifts program.

You may think your donor database is slowing you down. But really, it could be your processes. Often, nonprofits need to streamline their existing technology and related procedures to get more efficiency and effectiveness from their fundraising program.

Better Processes and Reports

Here’s just one example: Heller Consulting helped Second Harvest Food Bank (SHFB) of Santa Clara and San Mateo Counties implement processes and set up reports in their Raiser’s Edge database to help them improve the effectiveness and accuracy of their major gifts program.


Following are some of the results:

  • Effective reporting— SHFB has reports to help their major gifts team track, and provide better stewardship of, major donors.
  • Improved data sharing — Major gifts officers can share standard reports across the organization for more effective communication about donors and prospects.
  • More accuracy — SHFB has more control over mailings, allowing them to ensure the right donors and prospects get the right piece of mail.

Find out more about the Second Harvest Food Bank case study here:


The Connected Cause is a place for experts in the nonprofit online space to share perspective, offer guidance and promote best practices for using today’s technology effectively. Our goal is to provide a comprehensive source of collaborative thought leadership for the nonprofit industry.

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