What is NGO Connect?

What is NGO Connect

Announced in September of 2014, NGO Connect (formerly named roundCause) is the cornerstone in the Salesforce Foundation’s comprehensive CRM offering – Salesforce1 for Nonprofits. NGO Connect is designed to not only meet all your fundraising needs but also enable your entire CRM strategy and constituent engagement channels.

NGO Connect has leapfrogged both the Nonprofit Starter Pack (NPSP) and traditional fundraising applications to become the long-awaited “next generation” solution that eliminates data silos, provides the much-desired “360-degree view” of constituents, and drives increased engagement and fundraising.

Heller Consulting is one of the first companies to implement NGO Connect for nonprofits. While working with NGO Connect, we took lots of notes that we then compiled into a paper, NGO Connect: Maximizing Its Potential.

When you’re ready to make the move to Salesforce and NGO Connect, there are a lot of things that we want to make sure you’re ready to take advantage of, ten of which are listed in our paper. We also want to let you know about some features of Salesforce and NGO Connect that customers absolutely love.

Before you download the paper and dive into the specifics, there’s a feature of NGO Connect that rises above all the rest. In fact, calling it a feature almost doesn’t do it justice. NGO Connect can not only meet your fundraising needs, it can serve as the cornerstone for your entire CRM strategy and Salesforce1 environment. If you’ve read our recent paper, Making Your CRM Aspiration a Reality, you know that in order to thrive in today’s competitive, fast-paced, social environment your organization needs a CRM system that supports strengthening relationships with your constituents through multiple channels and types of interactions.

For more information on NGO Connect including our top 5 favorite things about NGO Connect, download our paper now!

Download NGO Connect Paper Now!
Monika McMahon

About Monika McMahon

Monika joined Heller Consulting after spending 8 years in the Boulder technology startup scene. She is an expert in Social and Digital marketing, adopting and implementing new (and old) platforms for organizations ranging from ecommerce, SaaS, and nonprofits. Monika not only understands how these platforms work but how to use them to meet business objectives. When she is not educating and sharing her online talents, she can be found enjoying the music scene in Denver.


  1. Susan Kenna Wright

    NGO Connect is catching on and more and more nonprofits are considering it. This paper is a very helpful tool for nonprofits to understand the product.

  2. This is fantastic information!

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