Helping Nonprofits Build a Strong Community of Supporters Through Social Media


Nonprofits looking to attract followers and build a community of supporters by leveraging social marketing technologies, strategies and techniques have a new resource: The Following Factory, from Heller Consulting.

The Following Factory is Heller Consulting’s new social media service for nonprofits, complementing our more than 15 years of experience helping nonprofits connect with their constituents by leveraging technologies such as donor databases and Constituent Relationship Management (CRM) systems. In short, The Following Factory pairs our years of nonprofit technology and process know-how with social media and online marketing expertise.

Here’s why we’re excited about The Following Factory: Social media is quickly moving from a stand-alone communications channel to a valuable tool for CRM – helping organizations to find, attract and win new constituents while retaining the constituents they already have. This approach opens the door for new opportunities to track social media activity within an organization’s CRM system and gain new insights into constituent interests and behaviors — helping nonprofits build and engage their community of supporters and, ultimately, provide better service to their constituents.

The Following Factory services include:

  • Social media community planning
  • Social media technology selection and implementation
  • Supporter acquisition, conversion and retention strategies
  • Design and content strategy and development
  • Social marketing reporting and analysis

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The Connected Cause is a place for experts in the nonprofit online space to share perspective, offer guidance and promote best practices for using today’s technology effectively. Our goal is to provide a comprehensive source of collaborative thought leadership for the nonprofit industry.

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