#GivingTuesday – What is it and How Can Your Nonprofit Participate

#GivingTuesday What is it and How can your Nonprofit participate?

The holiday season is upon us and later this week after spending Thanksgiving with friends and family celebrating what we are thankful for, many will wait in lines on Friday to get the best Black Friday deals, while others will wait to finish their holiday shopping on Cyber Monday. Shopping with friends and family has become tradition for many and since this is the season for tradition, 92Y and the UN Foundation are looking to start a new tradition with the second annual Giving Tuesday on Tuesday, December 3rd.

What is Giving Tuesday?

Their Mission: #GivingTuesday is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support non-profit organizations.

How can I participate?

As per the GivingTuesday.org site, to be an official partner, you must be a registered non-profit with a specific #GivingTuesday initiative. For more details and to see if you can participate, read their full terms of service.

In 2012, there were more than 2,500 recognized #GivingTuesday from across the United States and there were 141,374 #GivingTuesday tweets promoting the event as a whole as well as highlighting specific, local nonprofit organizations that were participating. On November 27, 2012 there were 86,622 #GivingTuesday tweets alone! Even if your nonprofit is not officially participating in the event this year, you can still promote the idea via your social accounts and follow along to get ideas and inspiration for next year.

Here’s Bill Gates promoting which nonprofits he and Melinda are deserving of support:

Additional Resources

While it may be too late for your nonprofit to become an official #GivingTuesday partner, it is never too early to start thinking about next year!

GivingTuesday.org has a bunch of ideas and resources for nonprofits, students and businesses who are ready to participate. Visit their resources page now for examples on participation.

Beth Kanter teamed up with the Knight Foundation to put together tips and tricks help your organization plan, track and successfully promote your own giving day.

Upcoming Events

Tomorrow, November 26th, #GivingTuesday is hosting a Google+ Hangout called Philanthropy in the World at 1 pm ET where they will be having conversations with global organizations on how they are leveraging their #GivingTuesday partnership to create a better world.

After the Hangout, they are also hosting a call with 92Y’s Interim Executive Director, Henry Timms, and Aaron Sherinian, the Vice President of Communications & Public Relations for the UN Foundation. They will be sharing their ideas for #GivingTuesday and ways they can help promote your campaign. To join the call dial: 888.537.7715 with the passcode: 33414554.

Follow Along

Search the hashtag #GivingTuesday to find events in your area and follow @GivingTues for updated information for December 3rd. Also be sure to like them on Facebook and add them to a circle on Google+ so you can register for their hangouts.

Will your nonprofit organization be participating in #GivingTuesday this year? Let us know how in the comments below!

Monika McMahon

About Monika McMahon

Monika joined Heller Consulting after spending 8 years in the Boulder technology startup scene. She is an expert in Social and Digital marketing, adopting and implementing new (and old) platforms for organizations ranging from ecommerce, SaaS, and nonprofits. Monika not only understands how these platforms work but how to use them to meet business objectives. When she is not educating and sharing her online talents, she can be found enjoying the music scene in Denver.


  1. Susan Kenna Wright
  2. Did you miss the Google Hangout yesterday? Good news – they recorded it! You can watch it here: https://www.youtube.com/watch?v=SppOitb65TA Brush up now, before the big event!

  3. Johanna Lynn

    My daughter is excited to volunteer on #GivingTuesday at the Jewish Community Center of San Francisco. She is making holiday cards for isolated seniors with her preschool class, and donating some money she has saved from helping around the house to support the JCCSF’s volunteer projects throughout the year. Her father and I are donating something also, of course.

  4. Susan Kenna Wright

    This is a great idea. In an effort to be more ‘green’ (the eco-kind, not green with envy) this year, I plan to donate to nonprofits in honor of the people I love, rather than giving an item as a gift.

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