How to Engage New and Casual Donors – Webinar

Webinar - Engaging New and Casual Donors for Maximum ROI

With modern Peer-to-Peer fundraising tools, it’s easier than ever for any organization to start their own fundraising campaign. While many of the Peer-to-Peer options were designed for millennial’s, StayClassy has found that older generations are on average just as effective at raising money for causes they believe in.

To find out more, join Heller Consulting and StayClassy for a webinar on Thursday, March 27th at 2 pm ET to discuss how Peer-to-Peer fundraising can help your organization engage new and casual donors more effectively and efficiently. They will touch on subjects like:

  • How to determine if unlikely fundraisers are really unlikely, or if they just aren’t sure what to do
  • How to create tools and resources that help your fundraisers succeed
  • How to connect all the components of your technology together into a complete Constituent Relationship Management (CRM) system
  • How to use a CRM to effectively execute a strategy that keeps your constituents engaged

That’s not all! During the webinar, Stayclassy will also cover some common objections to peer-to-peer fundraising as well as some solutions to help get your nonprofit organization on board.

Register now for the webinar: Engaging New and Casual Donors for Maximum ROI.

Register Now!

Already have questions for us? Send them to us on Twitter using #ClassyEdu and see you Thursday!

Monika McMahon

About Monika McMahon

Monika joined Heller Consulting after spending 8 years in the Boulder technology startup scene. She is an expert in Social and Digital marketing, adopting and implementing new (and old) platforms for organizations ranging from ecommerce, SaaS, and nonprofits. Monika not only understands how these platforms work but how to use them to meet business objectives. When she is not educating and sharing her online talents, she can be found enjoying the music scene in Denver.


  1. Did you miss the webinar? You’re in luck because we recorded it and you can watch it all here:

  2. Susan Kenna Wright

    I love that StayClassy’s founders created this software due to a direct need for it… they were doing peer to peer fundraising!

  3. Peer-to-Peer fundraising is a vital part of any fundraising strategy. Donors are much more comfortable giving when a friend asks rather than through an email or letter. This takes effort on the part of the organization to help the peer fundraisers with their web pages, troubleshooting, etc. but it’s worth it! You’ll raise money, but not only that, raise a whole bunch of new philanthropists for your cause!

  4. It’s hard to know if a one-time “event” donor/fundraiser has potential to become engaged. Looking forward to this info!

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