Insights into CRM for Nonprofits

How nonprofits are approaching Constituent
Relationship Management (CRM) to overcome
challenges and meet their goals

Do you know what CRM means to your organization? Do you know how your organization’s approach to CRM compares with others? In this report, we share insights into CRM based on interviews with executives from 30 large nonprofits. You’ll discover:

  • The challenges nonprofits are facing in implementing a CRM strategy or system
  • How nonprofits believe CRM will help in strategic areas
  • Top advice from nonprofits on moving toward a CRM initiative


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A report based on interviews with executives from 30 nonprofits, including:

Alzheimer’s Association National Office • American Heart Association • American Lung Association • Children’s Miracle Network Hospitals • Church World Service • Conservation International • Doctors Without Borders • Environmental Defense Fund • Feeding America • International Rescue Committee • JDRF • Jewish National Fund • The Leukemia and Lymphoma Society • Make A Wish America • March of Dimes • Mercy Corps • Mothers Against Drunk Driving • The National Multiple Sclerosis Society • National Park Foundation • National Urban League • Oxfam America • PETA Foundation • Sierra Club • Smile Train • U.S. Olympic Committee • WWF-Canada

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