Selecting a Nonprofit CRM System? Start with the Strategy!

7 Things to Think About Before You Implement a Fundraising System

Constituent Relationship Management, or CRM, has changed dramatically in the last decade. As recently as the year 2000, especially for small nonprofits, the central database usually lived on one computer in the office. If you needed a list of all your donors in the last 30 days, you had to schedule time when that computer was free to run it. Once you got that list, you were lucky if your database had a report that helped you print mailing labels. Analytics? Your best bet at understanding your data was having a staffer with pivot table skills.

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Nonprofit CRM + Social Media: A Match Made in Heaven (or at Least the Cloud)

7 Things to Think About Before You Implement a Fundraising System
Does knowing what your supporters are saying about your organization, and knowing when to communicate with your supporter community, seem like a daunting task — a confusing web of choices, sites and strategies?  Well, it’s clear that Cloud-based CRM systems will soon make this vital part of your marketing strategy a whole lot easier. As technology and the way we communicate evolve, CRM systems and social media are quickly converging. And, Cloud-based software options for CRM and social media are now allowing nonprofits to manage constituent communications more efficiently than ever.

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Why NOW is the right time for nonprofits to put CRM back on their radar

 

Constituent Relationship Management (CRM) is a hot topic in the nonprofit sector, and with good reason: When implemented correctly, it can help a nonprofit address a serious problem — disparate data scattered across multiple systems requiring tremendous staff effort to rein it all in. It also can support a nonprofit’s most important initiatives — engaging constituents more effectively to support and spread its mission.

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Nonprofit CRM – What’s it to ya?

 

 

       

 

 

In our just-released study on trends in nonprofit Constituent Relationship Management (CRM), the most challenging of the nine questions we asked nonprofits was undoubtedly, “What is your organization’s definition of CRM?”  It’s a challenging question for a few reasons:

  1. It’s a big topic that can cover a lot of territory
  2. It’s a relatively new topic in the nonprofit sector, and we’re all finding our way in it
  3. It’s specific to each organization. As each organization culls through the possibilities, ideally they’ll land on what’s important to them.
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Report Now Available: Top Nonprofits’ Insights on CRM

It’s here – hot off the presses! We’ve released the findings of our recent study about how nonprofits are approaching Constituent Relationship Management (CRM).

Over the past several months, we interviewed executives from 30 nonprofit organizations to uncover their thoughts on their strategic, operational and technical goals, activities, and challenges within the context of CRM.  And now, we’re sharing our report of participants’ insights based on our discussions with them.

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