Now is the ideal time for nonprofits to learn more about business intelligence (BI) — the processes and technologies that transform data into information to help move an organization forward. Heller Consulting’s latest paper, Business Intelligence Applications for the Nonprofit Sector is an excellent way to learn the details of what BI is and what nonprofits need to know about it. It also provides a review of the current BI technology landscape.Read More
Committing to a Constituent Relationship Management (CRM) system is a big, and important, step for any nonprofit. But the benefits can be significant. How do you know if it’s time for you to move forward with a CRM system?
Here are five signs that it may be time for your organization to make the move:Read More
Constituent Relationship Management seems to be on the minds of nearly everyone in the nonprofit world. Much has been written about CRM’s promises of integrated information, more efficient processes, improved constituent engagement… the list goes on. This is all true, and the realization of these promises means that the multiple places where your constituents interact with you or your mission may finally be consolidated into one continually enriched database.Read More
One night when I was discussing databases with a friend at a bar (yes, this really does happen in San Francisco) he mentioned “Narwhal,” the database the Obama reelection team created to keep track of supporters for the 2012 election. Later that evening I did some research and discovered two interesting facts: (1) narwhals actually do exist (they’re a type of whale), and (2) the database that the Obama campaign named after this sea beast was the basis of a CRM system and strategy so sophisticated that the campaign raised $2.4 million in ONE DAY through a single, well-researched, well-executed email.Read More
One of the hottest topics today is how use CRM to raise more money for your nonprofit. If you are going to the Avectra Users and Developers Conference March 3-5, you will get a chance to hear Heller Consulting and netFORUM experts from Avectra to talk about the CRM tools and techniques you can use to boost your fundraising success rate. Here are a few more details:Read More