Helping Nonprofits Build a Strong Community of Supporters Through Social Media

 

Nonprofits looking to attract followers and build a community of supporters by leveraging social marketing technologies, strategies and techniques have a new resource: The Following Factory, from Heller Consulting.

The Following Factory is Heller Consulting’s new social media service for nonprofits, complementing our more than 15 years of experience helping nonprofits connect with their constituents by leveraging technologies such as donor databases and Constituent Relationship Management (CRM) systems. In short, The Following Factory pairs our years of nonprofit technology and process know-how with social media and online marketing expertise.

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Leveraging Social Media Data Across Your Entire Nonprofit

 

7 Things to Think About Before You Implement a Fundraising System

Social media typically has been isolated to a particular department (often marketing) within nonprofits. But now, its value can be realized across multiple departments in the organization.

And before you clutch your chest at the idea of your department chairs getting their own Twitter accounts, let me clarify that the rest of the organization will gain value — not from posting content, but from studying the data you can acquire from social media.

Data from social media can help your entire organization make more qualified, more informed, and better decisions.

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Nonprofit CRM + Social Media: A Match Made in Heaven (or at Least the Cloud)

7 Things to Think About Before You Implement a Fundraising System
Does knowing what your supporters are saying about your organization, and knowing when to communicate with your supporter community, seem like a daunting task — a confusing web of choices, sites and strategies?  Well, it’s clear that Cloud-based CRM systems will soon make this vital part of your marketing strategy a whole lot easier. As technology and the way we communicate evolve, CRM systems and social media are quickly converging. And, Cloud-based software options for CRM and social media are now allowing nonprofits to manage constituent communications more efficiently than ever.

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Report Now Available: Top Nonprofits’ Insights on CRM

It’s here – hot off the presses! We’ve released the findings of our recent study about how nonprofits are approaching Constituent Relationship Management (CRM).

Over the past several months, we interviewed executives from 30 nonprofit organizations to uncover their thoughts on their strategic, operational and technical goals, activities, and challenges within the context of CRM.  And now, we’re sharing our report of participants’ insights based on our discussions with them.

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Coming Soon: Insights from Nonprofits on CRM

Seems as if those of us who work in and with the nonprofit sector have been all a-buzz about Constituent Relationship Management (CRM) lately. As I mentioned in a recent post, Idealware posted their own article about 10 Things to Consider in a CRM. In late March, NTEN offered an online session about implementing CRM to advance your mission.  And a whole host of software vendors — including Blackbaud, Convio (now Blackbaud), and Salesforce.com — are promoting their CRM products for nonprofits.

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