A great set of flow diagrams to help you determine which social media sites your organization should be on. Be sure to visit the full article from Saleforce here to read what organizations should understand about their brand and audience from the very beginning.Read More
Back in July, over 1,600 attendees from across the country attended the 2015 Bridge Conference in Washington, D.C. The event had more than 77 sessions featuring integrated marketing and fundraising experts from around the country.
Heller Consulting’s Vice President of Digital Agency, Jenn Smith, had two sessions this year. In the first, she spoke with client Doris Day Animal League on building a strong digital fundraising program starting with only a handful of prospects. For the next, Heller invited the Canadian Cancer Society of Saskatchewan to discuss going beyond conversion to create a better experience for donors.
Didn’t make it to the Bridge Conference this year? No problem! Both of the presentations from Jenn’s sessions are available for download along with a social media snap shot with the highlights from the conference. Head over to Heller Consulting’s website to download the social snap shot.2015 Bridge Conference Social Snapshot Read More
Picture your next vacation. What sounds better, a pre-organized group trip to see the sites of one of the world’s greatest cities or something off the beaten path that you can tailor on your own? Depending on your preferences, a tourist-packed extravaganza could seem like a blessing or a curse. The point is that everyone has a different opinion of his or her “ideal” vacation.
Your donors are the same way. Some are perfectly happy receiving a flyer in the mail every few months reminding them to donate. Others find these methods outdated and impersonal. While still others want to get information from your organization’s mail, phone, email marketing and social marketing communications at various points in their engagement with you.Read More
The Nonprofit Starter Pack (NPSP) 3.0 is an App that configures Salesforce for lightweight demographic, relationship management, donation management and volunteer management needs of nonprofits. The NPSP is offered free of charge by the Salesforce Foundation. The Salesforce Foundation makes it easy to get NPSP 3 whether you are new to Salesforce or upgrading from an earlier version. NPSP 3 has also been updated to fully support Salesforce 1 for Nonprofits. Updates to the application are pushed out every few weeks and update your system automatically. Updates are based on a combination of roadmap items, responses to customer requests for functionality, and community-generated features. Heller Consulting released a white paper describing the basic features of the NPSP. Today we will be going over Data Model and Functionality.Read More
Who is ready for a long weekend of sleep? We are, but now that Dreamforce #DF14 is over, we already miss it. So much has happened over the past week:
- Salesforce introduced Cloud Analytics – powered by Wave
- will.i.am announced his Puls voice-controlled cuff
- Marketing Cloud’s Journey Builder for Apps
And SO much more!Read More