Content Marketing has been increasingly at the top of mind for many marketing professionals, but how do you generate so much content? It isn’t easy, I’ll tell you that much! Luckily for nonprofit organizations out there, your donors, volunteers and supporters can all help you with this problem. How do you get this content from them? Fernando Labastida, a content strategist with Kimbia, has outlined some ideas on NTEN.org to help you get user generated content from your supporters.
Nonprofits must think about differentiating their content from the mass of generic content being generated. Writing one more blog post about how your cause is helping in so many wonderful ways is not going to cut it – well at least not like it did three years ago. Nonprofits have a great story to tell, but how can you stand out in a crowded field of generic content marketing? By tapping into that wellspring of stories each one of your supporters and beneficiaries have.
Though we all want to tap into the raw, emotional stories that can drive a fundraising campaign, help recruit volunteers and tell your unique story, you have to be well organized about how you generate and use content directly from your beneficiaries and supporters.
Fernando has identified three steps to help you ease your constituents into an escalating cascade of user-generated content. These steps are outlined below:Read More
New Year, New You! That seems to be the mantra going around right now, doesn’t it? Why not take the time to evaluate your website to make sure you are putting your organization’s best foot forward, because when it comes to your website, first impressions really do count! You have to entice your visitors to respond to your call to actions and keep coming back for more. You also have to grab their attention, but then be sure to follow through with some fresh content. And while it may be a little early for an official spring cleaning, why not take advantage of the new year to freshen up your website. The tips below are courtesy of Lori Halley of Wild Apricot and were originally posted on NTEN.org.Read More
Our partners at Idealist Consulting are hearty evangelists of agile project management. They find themselves in conversations about how key it is to minimizing risk in Salesforce implementation projects so wanted to share some of their reasons. This guest post comes from Idealist Consulting’s CRM Admin Consultant Ashley Bochiechio.
As a Salesforce consultant, I have worked on projects which use agile project management as well as projects which strictly adhere to a traditional waterfall approach. Remember the difference? Agile project management follows a project structure of design, tweak, repeat, launch, improve. Waterfall, on the other hand, is a style of project management which focuses almost half the scoped time on the creation of a highly detailed design document (an all-inclusive document listing what will be implemented for a given project). Based on my experiences, I have developed a strong preference for agile. In the great race to implement Salesforce, time is always of the essence, but not only that, your project risks will be much better managed through an agile approach.Read More
Many of the nonprofits we work with have some type of event that they have to manage. Whether the event happens annually, once a month or multiple times a month in cities across the US, the process and many of the questions the nonprofits have to ask themselves are the same.
We sat down with Ian Hayes, the President & CEO of the Salesforce app Causeview, to get his insight and answers to your event management questions. Ian has a passion for simplifying technology to help organizations operate more efficiently and he started Breakeven for the nonprofit sector after learning about the generous donations that Salesforce makes to organizations.Read More
So, you want to consolidate your data between two different databases? That is a great idea—what better way could there be to share information between departments? Data entry would be reduced and reports would be more robust. The result would be a more efficient use of time, enhanced measurement of outcomes and better communication between staff. What’s not to like? But it begs the question…how do you do it?
Before we delve into that question, you need to first understand the fundamentals of integration. This will help you explain the process to decision makers and influencers as you conduct your due diligence and figure out the costs involved. Integration is much like building a bridge over a river. Each side of the river represents your disparate databases. For example, let’s say you wish to have record of all QuickBooks invoices under the respective account record in Salesforce. The result would be a bird’s-eye view of your constituents from invoicing to donations. You would need to build a bridge for the two databases to communicate. That said, much like in real life, you would have to build that bridge and that bridge can take on many forms.Read More