Does knowing what your supporters are saying about your organization, and knowing when to communicate with your supporter community, seem like a daunting task — a confusing web of choices, sites and strategies? Well, it’s clear that Cloud-based CRM systems will soon make this vital part of your marketing strategy a whole lot easier. As technology and the way we communicate evolve, CRM systems and social media are quickly converging. And, Cloud-based software options for CRM and social media are now allowing nonprofits to manage constituent communications more efficiently than ever.
Constituent Relationship Management (CRM) is a hot topic in the nonprofit sector, and with good reason: When implemented correctly, it can help a nonprofit address a serious problem — disparate data scattered across multiple systems requiring tremendous staff effort to rein it all in. It also can support a nonprofit’s most important initiatives — engaging constituents more effectively to support and spread its mission.Read More
It’s here – hot off the presses! We’ve released the findings of our recent study about how nonprofits are approaching Constituent Relationship Management (CRM).
Over the past several months, we interviewed executives from 30 nonprofit organizations to uncover their thoughts on their strategic, operational and technical goals, activities, and challenges within the context of CRM. And now, we’re sharing our report of participants’ insights based on our discussions with them.Read More
Seems as if those of us who work in and with the nonprofit sector have been all a-buzz about Constituent Relationship Management (CRM) lately. As I mentioned in a recent post, Idealware posted their own article about 10 Things to Consider in a CRM. In late March, NTEN offered an online session about implementing CRM to advance your mission. And a whole host of software vendors — including Blackbaud, Convio (now Blackbaud), and Salesforce.com — are promoting their CRM products for nonprofits.Read More
Over the last 16 years, I’ve kicked off most projects with my clients saying this: “80% of this software project is not technical”. Why? Because, when it comes to implementing new software or cleaning up and streamlining what you’ve already got, most of the “gotchas” are not with the technology. That’s not because software is perfect. It isn’t. But, it is consistent. It does what it does, and doesn’t do what it doesn’t do. It’s pretty cut-and-dried. People, however…Read More