Which Social Media Sites Should Your Organization Be On?

A great set of flow diagrams to help you determine which social media sites your organization should be on. Be sure to visit the full article from Saleforce here to read what organizations should understand about their brand and audience from the very beginning.

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Are You Blocked from Investing in Your Nonprofit?

roadblocks to investing in nonprofits

Is it appropriate for a nonprofit to invest in their own growth? What percentage of an organization’s funding should be reserved for investment in building and managing the organization? There are several high-profile examples of organizations that are clearly doing it wrong, causing many to question which organizations are worth supporting. As a result, several charity benchmark websites have appeared, providing a seemingly precise evaluation of any charity’s efficiency in just a few clicks, but is this an accurate assessment of a nonprofit? Many nonprofit leaders say no.

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Email Marketing Automation Webinar

Email Marketing

Email Marketing Automation can have a huge impact on your organization. It allows you to better target your audiences to get the best possible engagement. You probably already know that you could use it, but making a decision on which option is best for you can be challenging. In a webinar with Predictive Response and Idealist Consulting, they discuss how to make email marketing automation work for your organization and go into detail on three types of automation campaigns.

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Taking Engagement Seriously – The CRM Vision

Taking Engagement Seriously - The CRM Vision

Nonprofits are continuously presented with opportunities to engage with constituents – partners, volunteers, advocates, donors, the beneficiaries of the mission and more. While some organizations rise to the challenge and provide a rich engagement experience to those seeking to connect, other times organizations miss an opportunity to meet constituents with the right type of engagement at the right time. Those missed opportunities can translate to loss of connection, loss of dollars, loss of goodwill and loss of motivation to do more with the organization. To help nonprofits understand the impact this can have, Heller has created the paper Taking Engagement Seriously to explain how to develop an Engagement Strategy, and clarify how it can influence how your organization approaches all of your constituent engagement efforts. One of the first places to start with planning an engagement strategy is to have a clear understanding of CRM and how it relates to your organization.

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Nonprofit Starter Pack Feature: Ease of Basic Processes

Nonprofit Starter Pack Feature: Basic Ease of Processes

The Nonprofit Starter Pack (NPSP) 3.0 is an App that configures Salesforce for lightweight demographic, relationship management, donation management and volunteer management needs of nonprofits. The NPSP is offered free of charge by the Salesforce Foundation. The Salesforce Foundation makes it easy to get NPSP 3 whether you are new to Salesforce or upgrading from an earlier version. Heller Consulting released a white paper describing the basic features of the NPSP. So far we have covered Data Model and Functionality, Demographics, and Financials.Today we will cover Ease of Basic Processes.

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