Avectra, Fundraising, and the Power of CRM

Team Heller and Avectra discuss CRM and fundraising.

One of the hottest topics today is how use CRM to raise more money for your nonprofit. If you are going to the Avectra Users and Developers Conference March 3-5, you will get a chance to hear Heller Consulting and netFORUM experts from Avectra to talk about the CRM tools and techniques you can use to boost your fundraising success rate. Here are a few more details:

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Adopting a More Coordinated and Effective Approach to Fundraising

Health System Database Merger Case Study

Managing disparate donor databases typically leads to one thing: inefficient fundraising. Merging donor databases across your nonprofit  — whether yours is a single location, a primary organization with multiple chapters, or a healthcare system — helps you streamline internal development operations, reduce the risk of duplicate or inconsistent donor communications, and, ultimately, improve overall fundraising performance.

Here’s just one example: A prominent health system worked with Heller Consulting to merge 11 separate donor databases into a single system for more efficient and effective fundraising.

Following are some of the results:

  • Increased efficiency — The main database administrator can now run reports for individual medical centers, freeing development staff time.
  • More effective fundraising — The system no longer competes over shared donors, dual development officer assignments are minimized, and officers are closing more gifts.
  • Improved performance — The consolidated database paved the way for processes that manage and track development office performance.

Find out more about this success story here:

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