Over the past few years, many organizations who rely on run/walk fundraisers are experiencing lower than expected revenue. What’s causing that trend? Is the world suddenly sick of putting themselves under physical stress for a good cause? Since millions of people continue to sign up for these activities, marathons, and even more strenuous events every year, that doesn’t seem to be the case. Maybe it isn’t the event itself that has gotten stale – maybe it’s the outdated marketing techniques that go along with them.
With new and more exciting events entering the scene every year, constituents will not settle for the same email campaign that has worked for the last few years. They want a personalized experience that inspires them to get involved by taking ownership of the cause, your cause. Providing that experience requires a mix of the right technology, a great engagement strategy, and a reliance on data to measure what’s working – and what’s not.Read More
Many organizations struggle with the decision of whether or not to post a dollar amount during their fundraising campaign. While it can be stressful and at times quite scary (what if the goal is not met?), announcing a number is helpful in motivating and inspiring your donors to give more.Read More
If you missed Heller Consulting’s Fundraising with NGO Connect webinar last month, fear not. Here’s a brief overview of what happened. Watch the full presentation over at Heller Consulting’s site, and check out the slides below..
Alliance to Save Energy (ASE) was one of the first organizations to be up and running with NGO Connect, the newest member of the Salesforce1 for Nonprofits family. While there are always benefits to being first, there is also a level of risk involved when leading a fleet into uncharted territory. Fortunately ASE was able to work closely with a team of consultants and developers who have the most experience implementing NGO Connect, and are now working with a powerful system that addresses much more than just their fundraising needs.Read More
Idealist Consulting recently partnered with Mike Spear of Classy and Matt Scott of UpRaise Consulting for a webinar on how to ramp up your recurring revenue program. Recurring donations can be a game-changer for nonprofits of all sizes – up to 75% of one-time donors do not give again the following year, but most of this is preventable just by changing “the ask.”Read More
Well, the end of year is near! As we get closer to saying goodbye to 2014, many nonprofits are in the process of finalizing and executing their year-end fundraising campaigns. Deadlines are looming, task lists are long and resources may be limited. But, never fear! The team at iATS Payments has created this collection of blog post resources to help inspire, motivate and inform you as you tackle your end-of-year fundraising campaigns.Read More