CRMready is a FREE webinar series about overcoming scattered data, siloed technology, and fragmented processes to better engage your constituents.
You communicate with lots of supporters, but struggle to keep up with all of their information. You spend more time wrestling with your databases and other technology than engaging with your constituents. You have great ideas for serving your constituents better, but your nonprofit’s systems and processes are slowing you down.
Sound familiar? Constituent Relationship Management (CRM) can help!
Join us for this 3-webinar series, and find out:
- What CRM is, why it’s important, and how you can make the case for it at your nonprofit
- How to plan the right approach to CRM for your organization
- Best practices for implementing processes and technology that enable you to be more responsive and effective in serving and engaging your constituents
For the past couple of years, I’ve been hyper-focused on CRM. Changes in the technology landscape and nonprofits’ engagement with their constituents have converged to present exciting opportunities to effectively meet the needs of contemporary nonprofits via CRM. But what is CRM? Three simple letters but often a Pandora’s box full of responses when you start asking. However, I am willing to take a swing at it.
First, the basics. In the nonprofit sector we talk about “Constituent Relationship Management” (in the commercial sector it’s about Customers). To dig deeper, I’ll pull on our firm’s experience designing and implementing CRM environments at many nonprofits large and small, and our conversations with many more organizations. For our 2012 white paper “Insights into Nonprofit CRM” , we interviewed CIOs at 30 of the largest nonprofits in the country. In the course of these conversations, three definitions for CRM emerged: CRM as a System, Service and Strategy.Read More
About Tech Tips
You may have done your research and selected a tool or service. You’re ready to transition to the Cloud. But, is your organization ready?Read More