Which Social Media Sites Should Your Organization Be On?

A great set of flow diagrams to help you determine which social media sites your organization should be on. Be sure to visit the full article from Saleforce here to read what organizations should understand about their brand and audience from the very beginning.

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Taking Engagement Seriously – Developing an Engagement Journey

Developing an Engagement Strategy

Nonprofits are continuously presented with opportunities to engage with constituents – partners, volunteers, advocates, donors, the beneficiaries of the mission and more. While some organizations rise to the challenge and provide a rich engagement experience to those seeking to connect, other times organizations miss an opportunity to meet constituents with the right type of engagement at the right time. Those missed opportunities can translate to loss of connection, loss of dollars, loss of goodwill and loss of motivation to do more with the organization. To help nonprofits understand the impact this can have, Heller has created the paper Taking Engagement Seriously to explain how to develop an Engagement Strategy, and clarify how it can influence how your organization approaches all of your constituent engagement efforts. We covered the first step in planning an engagement strategy in our blog post on the CRM System. Step two focuses on developing an engagement strategy.

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Four Steps to Create an Engagement Journey

DA Engagement Journey
Over the past few years, many organizations who rely on run/walk fundraisers are experiencing lower than expected revenue. What’s causing that trend? Is the world suddenly sick of putting themselves under physical stress for a good cause? Since millions of people continue to sign up for these activities, marathons, and even more strenuous events every year, that doesn’t seem to be the case. Maybe it isn’t the event itself that has gotten stale – maybe it’s the outdated marketing techniques that go along with them.

With new and more exciting events entering the scene every year, constituents will not settle for the same email campaign that has worked for the last few years. They want a personalized experience that inspires them to get involved by taking ownership of the cause, your cause. Providing that experience requires a mix of the right technology, a great engagement strategy, and a reliance on data to measure what’s working – and what’s not.

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Taking Engagement Seriously – The CRM Vision

Taking Engagement Seriously - The CRM Vision

Nonprofits are continuously presented with opportunities to engage with constituents – partners, volunteers, advocates, donors, the beneficiaries of the mission and more. While some organizations rise to the challenge and provide a rich engagement experience to those seeking to connect, other times organizations miss an opportunity to meet constituents with the right type of engagement at the right time. Those missed opportunities can translate to loss of connection, loss of dollars, loss of goodwill and loss of motivation to do more with the organization. To help nonprofits understand the impact this can have, Heller has created the paper Taking Engagement Seriously to explain how to develop an Engagement Strategy, and clarify how it can influence how your organization approaches all of your constituent engagement efforts. One of the first places to start with planning an engagement strategy is to have a clear understanding of CRM and how it relates to your organization.

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Taking Engagement Seriously: Engagement Strategy and Your CRM

Taking Engagement Seriously

Nonprofits are continuously presented with opportunities to engage with constituents – partners, volunteers, advocates, donors, the beneficiaries of the mission and more. While some organizations rise to the challenge and provide a rich engagement experience to those seeking to connect, other times organizations miss an opportunity to meet constituents with the right type of engagement at the right time. Those missed opportunities can translate to loss of connection, loss of dollars, loss of goodwill and loss of motivation to do more with the organization.

Creating a robust and effective Engagement Strategy is one of the most effective ways to create richer and more rewarding relationships with your constituents, and an important first step toward developing an organizational CRM road map for the future.

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