Why Your Supporters Belong at the Center of Your Marketing

Why Your Supporters Belong at the Center of your Marketing
Picture your next vacation. What sounds better, a pre-organized group trip to see the sites of one of the world’s greatest cities or something off the beaten path that you can tailor on your own? Depending on your preferences, a tourist-packed extravaganza could seem like a blessing or a curse. The point is that everyone has a different opinion of his or her “ideal” vacation.

Your donors are the same way. Some are perfectly happy receiving a flyer in the mail every few months reminding them to donate. Others find these methods outdated and impersonal. While still others want to get information from your organization’s mail, phone, email marketing and social marketing communications at various points in their engagement with you.

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Nonprofit Starter Pack Feature: Financials

Nonprofit Starter Pack Feature: Demographics

The Nonprofit Starter Pack (NPSP) 3.0 is an App that configures Salesforce for lightweight demographic, relationship management, donation management and volunteer management needs of nonprofits. The NPSP is offered free of charge by the Salesforce Foundation. The Salesforce Foundation makes it easy to get NPSP 3 whether you are new to Salesforce or upgrading from an earlier version. Heller Consulting released a white paper describing the basic features of the NPSP. So far we have covered Data Model and Functionality and Demographics. Today we will cover Financials.

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CRM, Go Live Day – Be Pacific

CRM, Go Live Day - Be Pacific

You’re live on your new CRM. All that work, leading to this moment. Like landing at warm and sunny locale in February. Or, for you winter lovers, hopping off the gondola at the top of the mountain and putting on those skis.

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Nonprofit Starter Pack Feature: Demographics

Nonprofit Starter Pack Feature: Demographics

The Nonprofit Starter Pack (NPSP) 3.0 is an App that configures Salesforce for lightweight demographic, relationship management, donation management and volunteer management needs of nonprofits. The NPSP is offered free of charge by the Salesforce Foundation. The Salesforce Foundation makes it easy to get NPSP 3 whether you are new to Salesforce or upgrading from an earlier version. Heller Consulting released a white paper describing the basic features of the NPSP. Last month we covered Data Model and Functionality, today we will go over Demographics.

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CRM, User Acceptance Testing (UAT)…Unite All Teams (UAT)

CRM, User Acceptance Testing (UAT)...Unite All Teams (UAT)

And yet another acronym – UAT. User Acceptance Testing. It sounds so brainwashy. Let’s change that attitude and, while we’re at it, the words behind the acronym. The purpose of UAT is for end-users to take a look at new but-not-final system. That said, it’s much more than a series of scripts and tests; it’s an opportunity to Unite All Teams. UAT, that’s much better.

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