Site.com Content Management System Review

The Nonprofit Technology Ecosystem

We’ve already discussed how there are many factors to consider when selecting a Content Management System (CMS) as well as the nonprofit online ecosystem and how your CMS fits into your overall strategy, now it’s time to dive into the specifics and look at which CMS solution is right for your nonprofit organization.

We are going to start by taking a look at Site.com which is a proprietary CMS built to integrate directly with Salesforce.com. This user-friendly tool can easily be used by staff that do not have highly technical backgrounds.

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Factors to Consider When Selecting a CMS

The Nonprofit Technology Ecosystem

All CMS solutions do pretty much the same thing, right?

Kind of. There are literally hundreds of Content Management Systems on the market, so how will your organization decide which one is best for you? We’ve discovered that functionality is not necessarily the primary consideration (or even one of the top five factors) for most of our clients. The CMS landscape is a competitive marketplace with all products meeting certain basic functionality requirements. This allows other factors to move into the forefront.

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The Nonprofit Technology Ecosystem

The Nonprofit Technology Ecosystem

The online ecosystem is complex. Every component must seamlessly interact with each other in order to provide an effective, integrated experience for everyone. What components are we talking about? Everything from your nonprofit organization’s content management system (CMS), your constituent relationship management (CRM) system, your online marketing efforts, any additional microsites you’ve built and of course, your social media accounts.

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CMS Guide for Nonprofit Organizations

CMS Platforms: A Guide for Nonprofits

Technology is always advancing. Sometimes we can keep pace, often it races ahead of us. Constituents and donors are increasingly savvy and have higher expectations of the organizations they choose to support. Mobile devices provide access to unlimited information 24/7. Your organization’s Content Management System (CMS) is likely your front door for a potential supporter.

Every bit and byte of your online ecosystem needs to be mobile friendly, user friendly, fast, relevant, and geared toward conversion. And ideally the data you collect ties right back into your Constituent Relationship Management (CRM) system – allowing you to provide the kind of customized constituent experience that creates long-term loyalty and value for your organization.

More than ever before, this kind of experience is possible for organizations of all sizes and missions. Modern nonprofit leaders understand that their website is not an afterthought – it can be used as a powerful tool to meet strategic business goals.

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Do’s and Don’ts of Digital Fundraising

Do's & Dont's of Digital Fundraising Image 550x300

Digital technology enables us to venture into a dialogue with donors and potential donors along loads of new interesting channels, but it does not allow us to abandon the old school fundraising methods or mediums – quite the contrary. Our digital fundraising must be firmly integrated to work. Digital media has changed and is continuing to change the way the world works, and we charities are going to have to follow suit. The tips below come to us from Maia Kahlke-Mikkelsen who originally posted this piece on 101fundraising.com.

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