#AtTheBridge Social Media Snapshot

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The 8th Annual Bridge to Integrated Marketing & Fundraising Conference (or for short, BridgeConf) recently took place in Washington DC. This sold out conference featured many amazing panels and speakers, including Keynote Presenters: Johannah Barry, Joseph Pine and Cheryl Strayed. The sessions ranged from social media for nonprofits, maximizing your revenue over the phones, email marketing case studies, and there was even a session that focused purely on campaigns that #tanked. We didn’t have the opportunity to attend this conference in person, however we actively watched the #AtTheBridge hashtag during the event and analyzed the tweets coming from the conference to put together this social snapshot of #AtTheBridge.

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A Long-Term Fundraising Solution with a New CRM System

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A fundraising solution isn’t a one-size-fits-all package. As a nonprofit evolves and grows, often its processes change, too. Processes might become more complex and more unique to that specific organization. While the nonprofit’s fundraising system may be able to keep pace with the changes, eventually the organization may simply outgrow its system and need to find one that better meets its needs today and in the future.

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Nonprofit Improves Processes, Reporting, and Efficiency with Move to New CRM System

Human-Services Case Study

Processes evolve. Needs change. And, it’s not uncommon for nonprofits to find that their old donor database or other Constituent Relationship Management (CRM) system — which once met their needs — can no longer support them.

But, once the big decision is made to move to a new system, there are still considerations: How do you safely move your valuable constituent data into the new system? How do you set up the new system to support new, more efficient processes and give staff members access to the data they need? What do staff members need to know about using the new system? By addressing these considerations, nonprofits can ensure they see the expected benefits of their new technology.

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A Fresh Approach to a Peer-to-Peer Fundraising Site

The Epilepsy Foundation's Fresh Approach to Peer-to-Peer Fundraising

With the 2013 National Walk for Epilepsy fast approaching, the organization was looking for a fresh new design for their peer-to-peer event. This national walk is one of Epilepsy Foundation of America’s (EFA) biggest supporter campaigns of the year. They’d used a variant of the design in 2012 and had gotten feedback from their event participants that needed to be addressed in a refresh. Our combined teams (EFA and Firefly Partners) did not have a lot of time – the public kick-off date had been selected and event registration needed to launch on time.

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JDRF Improves Constituent Engagement with a Single CRM Platform

JDRF Improves Constituent Engagement with a Single CRM Platform

It’s a situation that many nonprofits face: data and processes in multiple databases and spreadsheets. This may be the result of adding specific systems over time to meet specific needs. Or, it might have something to do with having multiple locations or chapters that each use a different system.

No matter how a nonprofit gets there, disparate data and processes can cause several challenges. Data is difficult to keep synchronized. Staff members may not trust the data in their systems because it’s inaccurate or incomplete. It can be nearly impossible to get a full view of each constituent’s interactions with the organization. But, creating a strong CRM strategy and implementing a single CRM system to support it can help any nonprofit overcome these challenges.

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