Nonprofit CRM – What’s it to ya?

 

 

       

 

 

In our just-released study on trends in nonprofit Constituent Relationship Management (CRM), the most challenging of the nine questions we asked nonprofits was undoubtedly, “What is your organization’s definition of CRM?”  It’s a challenging question for a few reasons:

  1. It’s a big topic that can cover a lot of territory
  2. It’s a relatively new topic in the nonprofit sector, and we’re all finding our way in it
  3. It’s specific to each organization. As each organization culls through the possibilities, ideally they’ll land on what’s important to them.
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Report Now Available: Top Nonprofits’ Insights on CRM

It’s here – hot off the presses! We’ve released the findings of our recent study about how nonprofits are approaching Constituent Relationship Management (CRM).

Over the past several months, we interviewed executives from 30 nonprofit organizations to uncover their thoughts on their strategic, operational and technical goals, activities, and challenges within the context of CRM.  And now, we’re sharing our report of participants’ insights based on our discussions with them.

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How the “People Problem” Complicates Nonprofit Software Implementation

Over the last 16 years, I’ve kicked off most projects with my clients saying this: “80% of this software project is not technical”. Why? Because, when it comes to implementing new software or cleaning up and streamlining what you’ve already got, most of the “gotchas” are not with the technology. That’s not because software is perfect. It isn’t. But, it is consistent. It does what it does, and doesn’t do what it doesn’t do. It’s pretty cut-and-dried. People, however…

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Nonprofit Social Media Interaction Tracked Through Your CRM Is Coming

At the Connected Cause, we’re always interested in emerging and evolving practices around connecting communication channels with CRM systems.  We’re particularly intrigued about connecting social media interaction – we see evidence that it’s the future for nonprofits and for-profits alike.  So, when we heard recent news that corporate CRM giants Salesforce and Oracle have made major acquisitions to close the loop between online customer communications and CRM, we took notice.

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Where Marketing Meets Metrics

Welcome to The Connected Cause.

It’s a place where we share information about how nonprofits are using converging technologies to connect with their supporters and deliver on their mission.

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