A great set of flow diagrams to help you determine which social media sites your organization should be on. Be sure to visit the full article from Saleforce here to read what organizations should understand about their brand and audience from the very beginning.Read More
Is it appropriate for a nonprofit to invest in their own growth? What percentage of an organization’s funding should be reserved for investment in building and managing the organization? There are several high-profile examples of organizations that are clearly doing it wrong, causing many to question which organizations are worth supporting. As a result, several charity benchmark websites have appeared, providing a seemingly precise evaluation of any charity’s efficiency in just a few clicks, but is this an accurate assessment of a nonprofit? Many nonprofit leaders say no.Read More
Email Marketing Automation can have a huge impact on your organization. It allows you to better target your audiences to get the best possible engagement. You probably already know that you could use it, but making a decision on which option is best for you can be challenging. In a webinar with Predictive Response and Idealist Consulting, they discuss how to make email marketing automation work for your organization and go into detail on three types of automation campaigns.Read More
The 2015 AHP Annual International Conference is taking place in Orlando, Florida from September 29th – October 3rd. Join healthcare professionals from across the country to share ideas, resources, best practices and benchmarks with colleagues. Heller Consulting’s CEO, Keith Heller, will join Sid Mallory from Henderson Mallory Partners to present a session on October 2nd.Read More
Back in July, over 1,600 attendees from across the country attended the 2015 Bridge Conference in Washington, D.C. The event had more than 77 sessions featuring integrated marketing and fundraising experts from around the country.
Heller Consulting’s Vice President of Digital Agency, Jenn Smith, had two sessions this year. In the first, she spoke with client Doris Day Animal League on building a strong digital fundraising program starting with only a handful of prospects. For the next, Heller invited the Canadian Cancer Society of Saskatchewan to discuss going beyond conversion to create a better experience for donors.
Didn’t make it to the Bridge Conference this year? No problem! Both of the presentations from Jenn’s sessions are available for download along with a social media snap shot with the highlights from the conference. Head over to Heller Consulting’s website to download the social snap shot.2015 Bridge Conference Social Snapshot Read More