bbcon is fast approaching! If you are attending (or are still lobbying your boss for the green light to go), here’s a quick whip of the event, how The Connected Cause is participating and where you can see Firefly in action!Read More
Announced in September of 2014, NGO Connect (formerly named roundCause) is the cornerstone in the Salesforce Foundation’s comprehensive CRM offering – Salesforce1 for Nonprofits. NGO Connect is designed to not only meet all your fundraising needs but also enable your entire CRM strategy and constituent engagement channels.
NGO Connect has leapfrogged both the Nonprofit Starter Pack (NPSP) and traditional fundraising applications to become the long-awaited “next generation” solution that eliminates data silos, provides the much-desired “360-degree view” of constituents, and drives increased engagement and fundraising.Read More
As you enter the initial phases of getting your CRM project investment funded by senior management and your board, a dialogue that will inevitably come up is “what is the ROI?” Wouldn’t it be nice to purloin from those MasterCard ads – priceless – and be done with it? This is the final in a 3-part series, “A complete CRM vision” – designed to help you plan your CRM.
But today’s topic is ROI.Read More
Developing online strategies for a nonprofit organization is a constantly evolving challenge, and too often treated as a completely independent entity from the rest of the organization. Sadly, this constant flux and silo’d approach is one of the things that contributes to a lack of truly effective digital marketing efforts. To horribly paraphrase Olive Ann Burns, creating an online strategy is like pouring water into a Coke bottle, if you skeered, you can’t do it. If you approach it with the same care and planning as your direct response fundraising efforts, you won’t slosh a drop. The ALS Association is a recent example of an organization that wasn’t skeered to try something different and the return has been tremendous.
Can we all do an ice bucket challenge and get the same results? Maybe, maybe not. But we can all learn something from what they did and apply it to the effective tools and techniques that we have used for direct response fundraising for years. There was a time when someone did the very first run/walk fundraiser. Now activity-centered events have an entire genre of fundraising all their own. What will be the online fundraising cornerstone in 30 years? Who knows, but I’ll bet when we break it down to it’s core components, it will look pretty familiar and fit perfectly in your already robust CRM. (You do have a CRM, right?)Read More
I recently had the chance to participate in NTEN’s inaugural Leading Change Summit, a conference designed for nonprofit leaders. This was a very different sort of conference from NTC – with about 200 attendees, it was much more intimate and the sessions and keynotes were structured in longer chunks, allowing for deeper conversations. There were three track options to accelerate career development: Impact Leadership, Digital Strategy, or the Future of Technology. Here are several of the trends I noticed over the course of three days of conversations with nonprofit leaders.Read More