Building Momentum to Create Impact with Change Management
Your CRM vision is set and you have come up with an effective communications plan for your project team and organization. Now what? Today, we will go over the importance of building momentum to create an impact with change management.
Implement Quick Wins
Earlier we discussed the importance of choosing the right place to begin your CRM Roadmap. One effective strategy is to go for a “quick win.” In other words, address a business function or department that can be significantly improved with a targeted project. It’s even better if the selected group is excited about the possibilities of CRM!
Keep Morale High
Additionally, plan some quick wins throughout your CRM implementation project to keep momentum and morale high. The idea of the quick win is to identify simple and easy micro projects that demonstrate the value of the changes the CRM project is bringing. These quick wins should be shared amongst as many business units as possible. For example, a quick win can be producing a simple report for a particular business unit that gives them actionable information they need in an automated way. You should use your quick wins as little internal marketing opportunities to reiterate and demonstrate ‘why’ the organization is moving forward with a CRM strategy.
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