Building Momentum to Create Impact with Change Management

Building Momentum to create impact with change management

Your CRM vision is set and you have come up with an effective communications plan for your project team and organization. Now what? Today, we will go over the importance of building momentum to create an impact with change management.

Implement Quick Wins

Earlier we discussed the importance of choosing the right place to begin your CRM Roadmap. One effective strategy is to go for a “quick win.” In other words, address a business function or department that can be significantly improved with a targeted project. It’s even better if the selected group is excited about the possibilities of CRM!

Keep Morale High

Additionally, plan some quick wins throughout your CRM implementation project to keep momentum and morale high. The idea of the quick win is to identify simple and easy micro projects that demonstrate the value of the changes the CRM project is bringing. These quick wins should be shared amongst as many business units as possible. For example, a quick win can be producing a simple report for a particular business unit that gives them actionable information they need in an automated way. You should use your quick wins as little internal marketing opportunities to reiterate and demonstrate ‘why’ the organization is moving forward with a CRM strategy.

For more information on change management, download our paper on CRM and Change Management now:

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Emma Shipley

About Emma Shipley

I have always held a passion for community involvement, fundraising, and volunteering, which has brought me in touch with a number of nonprofit organizations. During my time at Indiana University, I worked with the City of Bloomington Volunteer Network to connect citizens with their ideal volunteer experience while promoting volunteerism in the community. In addition, I spent the summer of 2012 working as a mentor for adolescent girls ages 5-15 at Girls, Incorporated of Monroe County. I received my degree in Journalism with a focus in Marketing and Visual Communications. In my free time, I enjoy live music, visiting farmer’s markets, trying new recipes, and exploring Chicago.

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