Avectra, Fundraising, and the Power of CRM

Team Heller and Avectra discuss CRM and fundraising.

One of the hottest topics today is how use CRM to raise more money for your nonprofit. If you are going to the Avectra Users and Developers Conference March 3-5, you will get a chance to hear Heller Consulting and netFORUM experts from Avectra to talk about the CRM tools and techniques you can use to boost your fundraising success rate. Here are a few more details:

Technology is quickly changing the face of fundraising, but it’s not just about social and online. CRM systems are positively impacting the opportunities and practices of every type of fundraising – traditional and contemporary. Make sure to find the Heller Team and the netFORUM crew at AUDC13 when they cover how CRM is “contributing” to fundraising across the board, including such areas as:

  • Direct Response (Direct Mail, Telemarketing) – providing deeper and more accurate segmentation
  • High Touch (Major Gifts, Planned Giving, Corporate & Foundation) – supporting true moves management and prospect research
  • Online (Email, Websites) – targeted groups, timely messaging, tailored landing pages
  • Social (Facebook / Twitter, private networks) – extending an organization’s reach and appeal through leveraging engaged constituents

If you are looking for more justification on why you need to attend, Avectra has this handy video list put together to help.

Check the conference schedule for the dates and times, and let us know in the comments if you’ll be there!


The Connected Cause is a place for experts in the nonprofit online space to share perspective, offer guidance and promote best practices for using today’s technology effectively. Our goal is to provide a comprehensive source of collaborative thought leadership for the nonprofit industry.

Leave a Reply

Your email address will not be published. Required fields are marked *