5 Secrets to Breaking the Fold Mold

beyond the fold

I think back with some nostalgia to the days of Flash websites (Please Wait, Loading…) and the fun task of trying to cram a bunch of content “above the fold” so no one has to scroll, ever. It’s been popular thinking in website design for a long, long time – if newspaper content above the fold is the only stuff that gets read, surely the same concept applies to websites.

In today’s world, our online lives are no longer confined to the constraints of a desktop monitor. Your site visitors see your content across hundreds of different screen sizes and lots of windows. This means not just one fold, but MANY.


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