Report Now Available: Top Nonprofits’ Insights on CRM
It’s here – hot off the presses! We’ve released the findings of our recent study about how nonprofits are approaching Constituent Relationship Management (CRM).
Over the past several months, we interviewed executives from 30 nonprofit organizations to uncover their thoughts on their strategic, operational and technical goals, activities, and challenges within the context of CRM. And now, we’re sharing our report of participants’ insights based on our discussions with them.
Read MoreComing Soon: Insights from Nonprofits on CRM
Seems as if those of us who work in and with the nonprofit sector have been all a-buzz about Constituent Relationship Management (CRM) lately. As I mentioned in a recent post, Idealware posted their own article about 10 Things to Consider in a CRM. In late March, NTEN offered an online session about implementing CRM to advance your mission. And a whole host of software vendors — including Blackbaud, Convio (now Blackbaud), and Salesforce.com — are promoting their CRM products for nonprofits.
Read MoreHow the “People Problem” Complicates Nonprofit Software Implementation
Over the last 16 years, I’ve kicked off most projects with my clients saying this: “80% of this software project is not technical”. Why? Because, when it comes to implementing new software or cleaning up and streamlining what you’ve already got, most of the “gotchas” are not with the technology. That’s not because software is perfect. It isn’t. But, it is consistent. It does what it does, and doesn’t do what it doesn’t do. It’s pretty cut-and-dried. People, however…
Read MoreNonprofit Social Media Interaction Tracked Through Your CRM Is Coming
At the Connected Cause, we’re always interested in emerging and evolving practices around connecting communication channels with CRM systems. We’re particularly intrigued about connecting social media interaction – we see evidence that it’s the future for nonprofits and for-profits alike. So, when we heard recent news that corporate CRM giants Salesforce and Oracle have made major acquisitions to close the loop between online customer communications and CRM, we took notice.
Read MoreWhere Marketing Meets Metrics
Welcome to The Connected Cause.
It’s a place where we share information about how nonprofits are using converging technologies to connect with their supporters and deliver on their mission.
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