Listeners Like You – What We Can Learn From Pledge Drives

What We Can Learn From Pledge Drives

If you’re like me and like to listen to NPR while driving, you probably noticed in the last month that your regularly scheduled programming was frequently interrupted by appeals for donations. That’s because it was NPR’s Spring Pledge Drive, the semi-annual period of extended fundraising activities designed to increase contributions.

What happened when you heard those station employees begging for money? Did you call and make a pledge, continue listening and consider pledging later, or did you change the station and listen to music. There’s no judgement; I, myself, chose option three. Pledge drives have been controversial for most of their existence. While pledge drives are an effective method of raising money for stations, they often annoy listeners, who find the regular interruption of what is ordinarily commercial-free content to be a nuisance.

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