Email Marketing Automation can have a huge impact on your organization. It allows you to better target your audiences to get the best possible engagement. You probably already know that you could use it, but making a decision on which option is best for you can be challenging. In a webinar with Predictive Response and Idealist Consulting, they discuss how to make email marketing automation work for your organization and go into detail on three types of automation campaigns.Read More
Back in July, over 1,600 attendees from across the country attended the 2015 Bridge Conference in Washington, D.C. The event had more than 77 sessions featuring integrated marketing and fundraising experts from around the country.
Heller Consulting’s Vice President of Digital Agency, Jenn Smith, had two sessions this year. In the first, she spoke with client Doris Day Animal League on building a strong digital fundraising program starting with only a handful of prospects. For the next, Heller invited the Canadian Cancer Society of Saskatchewan to discuss going beyond conversion to create a better experience for donors.
Didn’t make it to the Bridge Conference this year? No problem! Both of the presentations from Jenn’s sessions are available for download along with a social media snap shot with the highlights from the conference. Head over to Heller Consulting’s website to download the social snap shot.2015 Bridge Conference Social Snapshot Read More
In just two weeks, over 130,000 people will be heading to San Francisco to attend the biggest nonprofit tech conference of the year – Dreamforce! We can’t wait to see what Salesforce has in store for us at this year’s conference. Heller Consulting will be in the Foundation Zone and has four different sessions this year. Read more about them below.Read More
Nonprofits are continuously presented with opportunities to engage with constituents – partners, volunteers, advocates, donors, the beneficiaries of the mission and more. While some organizations rise to the challenge and provide a rich engagement experience to those seeking to connect, other times organizations miss an opportunity to meet constituents with the right type of engagement at the right time. Those missed opportunities can translate to loss of connection, loss of dollars, loss of goodwill and loss of motivation to do more with the organization. To help nonprofits understand the impact this can have, Heller has created the paper Taking Engagement Seriously to explain how to develop an Engagement Strategy, and clarify how it can influence how your organization approaches all of your constituent engagement efforts. We covered the first step in planning an engagement strategy in our blog post on the CRM System. Step two focuses on developing an engagement strategy.Read More
The 21st century consumer is accustomed to a personalized, seamless experience in everything they do. It’s simple to find old friends and stay in touch through Facebook, watch all of their favorite shows on Netflix, or order necessities off Amazon and have them delivered to their door the next day. The commercial sector strives to get to know their customers and understand their needs so they can quickly and easily fulfill their requests.Read More