Webinar: Maximize Year-End Fundraising

Webinar: Maximize Year-End Fundraising

Well, we’re halfway through October, folks! If you can believe it, Halloween is less than two weeks away and before you know it every mall in the country will be blasting “Deck the Halls.” Most of you know what this means: year-end fundraising is upon us! Dun dun dun. Did you know that nonprofits make most of their money between October and December? Yep – a strong year-end campaign can make or break a nonprofit’s budget for the New Year. But don’t go running in fear! With a little help, you still have time to make 2014 the best year ever.

So often great campaigns go wrong and miss their target due to a few very common but avoidable mistakes. It can be hard to sift through the pages of articles and blog posts boasting the “best practices” and “must-do” tips for year-end fundraising. Who can be trusted to give the most accurate and results-based advice? Fear not! Tune in to our webinar to have fundraising experts from Heller Consulting and Classy guide you through this prep period to ensure that your year-end campaign will be successful.

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CRM, a Change Campaign: from Seeds to Flowers

CRM Change Campaign
A Constituent Relationship Management (CRM) deployment is an excuse to change your entire business. Change is a noun and a verb.

There is a psychology to inspiring change and numerous needlessly too-complex definitions of change; the bottom line is, even in CRM-Land, change is relationship management that works toward a goal your business defines. It should not be viewed as another I.T. geek out project with Gantt charts and spreadsheets.

Your change strategy – you are changing your business – is essentially a campaign with a silent phase, a public phase, an all-too brief celebration, and then you start anew.

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Dreamforce #DF14 Day 4 Social Recap

Dreamforce Day 4 #DF14

Who is ready for a long weekend of sleep? We are, but now that Dreamforce #DF14 is over, we already miss it. So much has happened over the past week:

  • Salesforce introduced Cloud Analytics – powered by Wave
  • will.i.am announced his Puls voice-controlled cuff
  • Marketing Cloud’s Journey Builder for Apps

And SO much more!

Dreamforce Day 1 was all about Tony Robbins keynote, Day 2 we saw Bruno Mars and Cake, Day 3 was all about Salesforce Wave and for Day 4 read more below!

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Dreamforce #DF14 Day 3 Social Recap

Dreamforce #DF14 Day 3 Social Recap

Am I the only one thinking this week is flying by? Day 1 had 27,894 tweets, Day 2 had 37,553 tweets and today we saw 30,310 tweets.

That’s 95,757 #DF14 tweets over 3 days for those of you keeping track at home!!

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Dreamforce #DF14 Day 2 Social Recap

Dreamforce Day 2 #DF14 Social Recap

Kicking off Day 2, Marc Benioff took the stage in the morning to talk about how through Dreamforce, he raised 9 million dollars for the UCSF Benioff Children’s Hospital in San Francisco through the Cake and Bruno Mars concert that took place on Tuesday, October 16. That’s amazing!

So great that on top of the million (or three million) meals, they are also donating to the children’s hospital!

That happened within the first few hours of #DF14, the rest of the day was just as exciting and interesting!

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Dreamforce #DF14 Day 1 Social Recap

#DF14 Day 1 Social Recap

WOW!

I mean, are there other words for the Dreamforce #DF14 day 1? I’m sure there are, but they would read: Amazing, Incredible, Inspiring, Educational, Thought Provoking, Exhausting and many more.

We’ve been tracking everything you’ve said about #DF14, and can you believe there have been 27,894 tweets on Monday, October 13th alone? I guess we shouldn’t be too surprised given there are 140,000 registered attendees, but still, the tweets were pouring in all day! To help us analyze the 27,000 #DF14 tweets, we’re using Radian6 to give you the all of the details throughout the week including top hashtags, top tweeters, most mentioned and more.

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