A Constituent Relationship Management (CRM) deployment is an excuse to change your entire business. Change is a noun and a verb.
There is a psychology to inspiring change and numerous needlessly too-complex definitions of change; the bottom line is, even in CRM-Land, change is relationship management that works toward a goal your business defines. It should not be viewed as another I.T. geek out project with Gantt charts and spreadsheets.
Your change strategy – you are changing your business – is essentially a campaign with a silent phase, a public phase, an all-too brief celebration, and then you start anew.Read More
Who is ready for a long weekend of sleep? We are, but now that Dreamforce #DF14 is over, we already miss it. So much has happened over the past week:
- Salesforce introduced Cloud Analytics – powered by Wave
- will.i.am announced his Puls voice-controlled cuff
- Marketing Cloud’s Journey Builder for Apps
And SO much more!Read More
That’s 95,757 #DF14 tweets over 3 days for those of you keeping track at home!!Read More
Kicking off Day 2, Marc Benioff took the stage in the morning to talk about how through Dreamforce, he raised 9 million dollars for the UCSF Benioff Children’s Hospital in San Francisco through the Cake and Bruno Mars concert that took place on Tuesday, October 16. That’s amazing!
So great that on top of the million (or three million) meals, they are also donating to the children’s hospital!
That happened within the first few hours of #DF14, the rest of the day was just as exciting and interesting!Read More
I mean, are there other words for the Dreamforce #DF14 day 1? I’m sure there are, but they would read: Amazing, Incredible, Inspiring, Educational, Thought Provoking, Exhausting and many more.
We’ve been tracking everything you’ve said about #DF14, and can you believe there have been 27,894 tweets on Monday, October 13th alone? I guess we shouldn’t be too surprised given there are 140,000 registered attendees, but still, the tweets were pouring in all day! To help us analyze the 27,000 #DF14 tweets, we’re using Radian6 to give you the all of the details throughout the week including top hashtags, top tweeters, most mentioned and more.Read More
By now you know that you need to involve your team for change management to work. Everyone involved with the CRM planning and implementation should be able to give an “elevator pitch” that encapsulates why you are going through this transformation and what it will do for the organization.Read More